Competitive Advantage in SMEs: Organising for Innovation and Change
May 25, 2010 by AboutNanoWires.com · Leave a Comment
Product Description
SMEs (small and medium sized enterprises) comprise 990f all businesses in the UK, account for 550f non-governmental jobs and provide 510f the national turnover. Competitive Advantage in SMEs, Organising for Innovation and Change draws on the experience of staff at Manchester Metropolitan University, focusing on how smaller firms can improve company performance to create and sustain long-term competitive advantage.
The book draws on up-to-date empirical data and the latest research to illustrate ways in which SMEs can become:
Competitive Advantage in SMEs, Organising for Innovation and Change has been written for final year undergraduate students and postgraduate students studying small business management. It will also be a valuable resource for those already owning and managing small firms.
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Managing Technological Innovation: Competitive Advantage from Change
May 23, 2010 by AboutNanoWires.com · 3 Comments
Product Description
Written by technology management pioneer Fredrick Betz, this updated edition introduces technology management and illustrates the importance of managing information technologies, as well as how MOT is carried out with todays physical technologies.
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Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
May 17, 2010 by AboutNanoWires.com · 5 Comments
- ISBN13: 9780875848679
- Condition: USED – VERY GOOD
- Notes:
Product Description
Now more than ever, success is based on how well firms manage interactions with customers. Short on appropriately skilled labor and flush with new intelligent technologies, visionary managers are not just outsourcing or sending work offshore for greater efficiency; they are recruiting machines into the workforce for greater effectiveness. Technology is taking over “front office” roles in customer relationship management—sparking a revolution in how firms serve customers and compete with rivals.
In Best Face Forward, Jeffrey F. Rayport and Bernard J. Jaworski argue that as this “front-office automation” revolution unfolds, competitive advantage will increasingly depend on deploying the right mix of interfaces with customers—human, automated, and hybrids of both—to surpass current levels of performance and service. Based on extensive research inside both start-up and established businesses, Best Face Forward proposes guiding principles and a practical auditing tool for determining how humans and machines can best collaborate in mediating critical customer interactions.
Far from dehumanizing the workforce, the authors show how this revolution will create a “people-rich” workplace—one that combines the unique capabilities of humans and machines to create a better world for all of us.
BUY FROM AMAZON–>> Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
